The Lofts at Fairgrounds

Luxury Living Requires Lofty Brand Management

The Lofts at Farigrounds is a multi-family buildings totaling 311 residential units in Rhode Island. The fairgrounds location is historic and has had many uses at his location including a textile mill, train station, and horse race track. The history of the location was taken into consideration in the design process of the logo and incorporated in the initial designs. Ultimately the design was simplified to the trotting horse weather vane. The logo successfully conveys the elegance of this luxury community. Kolbeville developed a foundational brand style guide including primary and secondary logo usage, proportions and sizing, color palette, typography, texture pattern, and signage templates for this identity system.